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As can be seen in the following examples, a representation has been employed implicitly on the assumption that the British audience is aware of it.

It is an indication of the impact of Japanese popular culture in Britain that a representation of the Japanese schoolgirl has emerged. Keywords: cultural context, social representations, Japanese schoolgirl, Japanese popular culture, British popular culture, manga, anime, shoujo Introduction It is concluded that cultural context influences the representation and, in agreement with the work of Saito (1996), the British representation is simplistic and distorted in comparison to that in Japan. In this paper, the way the Japanese schoolgirl is represented in British popular culture is examined, and contrasted with the representation in Japan. With the import, and widespread availability, of Japanese cultural products in the West (such as comics called manga, animated movies called anime, toys and games), the Japanese schoolgirl has gained a visibility in Western popular culture, and perceived as cute and shy.

The Cultural Context and Social Representation The Cultural Context and Social Representation The Japanese Schoolgirl in British Popular Culture Perry Hinton University of West London AbstractĪs an embodiment of the shoujo, a specific Japanese representation of 'girl', the schoolgirl often appears as a central character in Japanese popular culture.